Mega Global's Mega Bigay Sustansya Program Year 3 - The Filipino Rambler


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Tuesday, August 3, 2021

Mega Global's Mega Bigay Sustansya Program Year 3

Let's admit it, here in our country, a can of sardines is what usually survives the meal of a typical Pinoy family. Others may belittle it but one can't deny the fact that these cans of sardines have been a staple food in days of emergencies and calamities. For everyone who received their ayuda during this pandemic, there's always a can of sardines in their food packs. And why not? It's very handy- just open it and it's good to go with a cup of hot rice. Another fact: It is healthy! It is packed with Vitamin B12 and D, Phosphorous, Calcium, Niacin and Iodine. It's a healthy food, yet very inexpensive.

Mega Global Group, the company behind Mega Sardines is on its 3rd year of malasakit program. Mega Bigay Sustansya aims to reinforce the importance of nutrition to every Filipino family nationwide and extend a helping hand to those in need.

The program aims to support 870 children from various barangays across six  provinces through a 60-day nutrition program. These include Batangas, Navotas, Valenzuela, Samar, Surigao del Sur, and  Zamboanga. Beneficiaries are children aged 4-12 years old, who will receive two nutritious meals daily for 60 days. The daily meals will include at least one sardines meal, made using Mega Global’s vitamin- and nutrient-packed high quality sardines. 

For this run, Mega Global will be working in partnership with the Reach Out Feed Philippines, who will spearhead the preparation of the meals daily, deliver these house to house to each beneficiary and provide a nutritional assessment of all recipes used in the program, and will also analyze and evaluate the results of the program. 

At the beginning and end of the program, the weight, height, and mid-arm circumference of the children will be taken to gauge their progress. To encourage parents to support the nutrition program for their children, Mega Global will provide incentives to select participants who fit the program’s criteria - biggest gainer, most improved, etc. 


To further ensure that the progress made is sustained, Mega Global will also be developing leave-behind materials containing affordable nutritious recipes made from ingredients that are easily accessible to the families. This will empower parents and the community with knowledge on how to prepare nutritious meals for the health and well-being of their children and loved ones.


“When we first launched this nutrition program two years ago, we saw how transformative it was for the beneficiaries, who not only saw an improvement in their weight, but also in their health and well-being. Inspired by their transformation, Mega Global decided to expand this program and make it sustainable by also educating the community on the importance of having good food and having good nutrition for the whole family,” said Marvin Tiu Lim, Chief Growth and Development Officer. 


In all that it does, Mega Global Corporation gives life to its core value of malasakit. From products to people to the greater community, every decision made by the brand is anchored onto the belief of malasakit for all. This once again comes alive in Mega Bigay Sustansya, which is envisioned to uplift the lives of impoverished children and allow them to achieve their potentials.


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