Mega Global Group, the company behind Mega Sardines is on its 3rd year of malasakit program. Mega Bigay Sustansya aims to reinforce the importance of nutrition to every Filipino family nationwide and extend a helping hand to those in need.
The program aims to support 870 children from various barangays across
six provinces through a 60-day nutrition program. These include Batangas,
Navotas, Valenzuela, Samar, Surigao del Sur, and Zamboanga. Beneficiaries
are children aged 4-12 years old, who will receive two nutritious meals daily
for 60 days. The daily meals will include at least one sardines meal, made
using Mega Global’s vitamin- and nutrient-packed high quality sardines.
At the beginning and end of the program, the weight, height, and
mid-arm circumference of the children will be taken to gauge their progress. To
encourage parents to support the nutrition program for their children, Mega
Global will provide incentives to select participants who fit the program’s
criteria - biggest gainer, most improved,
etc.
To further ensure that the progress made is sustained, Mega Global
will also be developing leave-behind materials containing affordable nutritious
recipes made from ingredients that are easily accessible to the families. This
will empower parents and the community with knowledge on how to prepare
nutritious meals for the health and well-being of their children and loved
ones.
“When we first launched this nutrition program two years ago, we saw
how transformative it was for the beneficiaries, who not only saw an
improvement in their weight, but also in their health and well-being. Inspired
by their transformation, Mega Global decided to expand this program and make it
sustainable by also educating the community on the importance of having good
food and having good nutrition for the whole family,” said Marvin Tiu Lim,
Chief Growth and Development Officer.
In all that it does, Mega Global Corporation gives life to its core
value of malasakit. From products to
people to the greater community, every decision made by the brand is anchored
onto the belief of malasakit for all.
This once again comes alive in Mega Bigay Sustansya, which is envisioned to
uplift the lives of impoverished children and allow them to achieve their
potentials.
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