I'm a wanderlust. It is always a bliss to be outdoors walking barefoot in the sand and feeling the waters in the beach, chasing the charming colors of the sunrise. And while I enjoy the green earth, I'm also OK taking respite inside a nice hotel room. It is not all the time that I can conveniently go on a trip and so having staycation is also my ideal way of escaping the usually busy work week and the sapping midday heat.
BUDGET ACCOMMODATIONS? STAY AT REDDOORZ!
I was privileged to be invited at the Media Launch of RedDoorz in Ortigas recently. Along with fellow travel bloggers and media people, we learned about what this group has to offer.
For someone like me who is in constant search of staycations, the RedDoorz platform is my new best friend. Now I can easily search for budget accommodations with comfortable and clean rooms with amenities like cable TV, wi-fi,clean T and B and free bottled water.
RedDoorz started in 2015 and the brands span over 500 properties- you can check them all in their platform. The brand operates
across 16 cities in Indonesia, Singapore and recently launched their services
in The Philippines.
Amit Saberwal, Founder and CEO, RedDoorz said, “Our expansion into the
Philippines came as a natural progression for RedDoorz, where like our first
market in Indonesia showed many similarities and thus the potential for a
vibrant domestic travel and hospitality industry. RedDoorz’s business is one
based on cities, not countries, where with our city-to-city approach has
resulted in growing to over 500 properties, processing more than 1 million room
nights and consistently delivering occupancies of more than 80 per cent across
16 Indonesian cities, Singapore and now, the Philippines.”
“The Philippines ranks second as the fastest growing internet economy in
the world, right after Indonesia – with an internet penetration of 63 per cent
(67 million users) of approximately 105.7 million Filipinos. Whilst we continue
to grow our footprints in Indonesia, we also closely monitored and surveyed the
Filipino market. Following our fresh funding earlier this year, we realised
that the Philippines held a strong demand for hotel rooms not only for tourists
but also for business travellers. We felt that it was timely for us to make the
conclusive move to start expanding here – especially seeing how boisterous the
budget hospitality sector has been in recent years,” he added.
REDDOORZ PREMIUM
With its entry into the Philippines, RedDoorz will also be introducing a
new category of properties. Adding on to its existing two categories, RedDoorz
and RedDoorz Plus, the new RedDoorz
Premium, launched in June 2018, are properties that are designed for the
budget business traveller – not only strategically located close to business
districts but have more amenities than the other two existing categories on the
RedDoorz platform.
Rishabh Singhi, Chief Operating Officer, RedDoorz said, “This
introduction of Premium properties came with our observation of how the
Filipino concept of a ‘condotel’ had seen a remarkable growth in the
Philippines over the past decade. We felt that by adding this new category, we
could create a distinction of rooms in the market while also keeping to our
ethos of providing the same standardisation and predictability that comes with
all RedDoorz properties – all at affordable prices. The aim of this new
category is to target the business traveller who looks for certain amenities
like good Wifi connection, location closer to business districts and other
amenities. We see this as a strong category as we expand into other Southeast
Asian cities where there is an influx of business travellers.”
AFFORDABILITY? REDDOORZ.
Our country ranks 2nd to Indonesia as the world's fastest growing internet economy. No doubt, we had a great demand for hotel rooms, not only for tourists but to business travelers as well. It is in this light that RedDoorz has started to expand here. The budget hospitality sector is booming.
With more than 60 million mobile internet users in the Philippines, the online travel market looks vibrant. And yes, a fine staycation need not be pricey. RedDoorz has properties in prime locations that are budget friendly.
This hotel in Mandaluyong is just P999 pesos per night. Not bad, right? And a lot more when you check their WEBSITE. I even saw one room in Pasay priced at P699! A RedDoorz Premium room is not even P2000. Wow!
At every step of our growth, we have firmly believed in building the right team, meeting the right set of investors and especially biding our time for the right market opportunity. This belief attributed to our success in Indonesia and also paved the way for our entry into the Philippines. The biggest challenge is the mindset for property owners to accept our model, especially since this technology disruption has only taken place over the last three to four years in this region. With this disruption, owners of such properties become the most affected and we come in to educate and train these owners and their staff on why it is essential for their businesses to go on online platforms. Becoming a part of the RedDoorz network will allow them access, similar to how large hotel chains operate, which would not have been made available to them. Technology is part of our DNA – the biggest beneficiaries of this are the mid-sized and budget properties. | Amit SaberwalDiscover branded budget stays without having to bore a hole in your wallet. Book via RedDoorz now!
Here's the RedDoorz Team goofing around in a pic. (Photo: Diego Jose Ramos)
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