GCash Unveils Groundbreaking Innovations at GCash Futurecast 2024 - The Filipino Rambler


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Sunday, July 7, 2024

GCash Unveils Groundbreaking Innovations at GCash Futurecast 2024

GCash, the Philippines' leader in digital financial services, has once again set the stage for innovation at this year’s GCash Futurecast, revolutionizing the country's fintech landscape and elevating consumer experiences.

A Message from the Top

Martha Sazon, President and CEO of GCash, shared her vision, saying, “Today, you can expect innovations that will ‘Change the Game’. But, the real game-changer is how we can make a meaningful impact on Filipino lives.” She further emphasized the company’s commitment to not just providing access but becoming a partner in enhancing the financial health and wellness of Filipinos.

State-of-the-Art Security

The event kicked off with the introduction of Online PaySafe, an added security feature for worry-free online transactions. Customers are now directed to the GCash app during their payment process to complete their transaction using multi-factor authentication, significantly reducing the risk of account takeovers, payment scams, and website spoofing.

GCash also introduced Gigi, a generative AI-powered assistant designed to handle common queries and escalate complex issues. Gigi can perform security checks, access past conversations, and connect users to live agents when necessary, making it easier for customers to get the help they need.

In partnership with Chubb, GCash launched Send Money Protect. For as low as PHP 30, users can insure their transactions up to PHP 15,000 for 30 days, protecting them from scammers pretending to be someone they know or legitimate stores.

Design Innovations

GCash unveiled three new app designs aimed at enhancing user experience:

  • Dashboard 3.0: Featuring a new look with easy navigation, allowing customers to access their favorite GCash products at a glance. The save, borrow, and grow tabs let users view their most-used features effortlessly.
  • GCat & Friends: Introducing new characters like Corey G and GRaf, making money management more fun and educational.
  • Money Manager: A real-time spend tracker that helps customers visualize and manage their spending and saving.

AI-Powered Experiences

GCash revealed several AI-driven innovations:

  • GScore AI: An AI-powered customer trust score that helps users borrow better by calculating creditworthiness and loan eligibility based on app behavior.
  • Hyper-Personalized Ads: An ad-serving platform that matches users with personalized offers based on shopping preferences.
  • GCoach AI: A generative AI tool providing personalized financial advice and linking users to auto-deposit features within the app.

Green Innovations

GCash is committed to promoting climate action through GImpact, a feature that converts users’ reduced emissions from transactions into Green Points, which can be used to plant real trees through GForest's partner NGOs. Additionally, GFarm supports Filipino farmers by allowing users to plant fruit-bearing trees, providing sustainable livelihoods for communities.

Fintech for a New Generation

To foster better financial habits among the youth, GCash launched GCash jr. with parental controls. Kids aged 7 to 17 can now have their first e-wallet and debit card, while parents can monitor and set spending limits. GSave jr. allows kids to manage their savings accounts, set money goals, and learn financial responsibility.

Global Expansion

In 2024, GCash will expand to 16 countries, including the USA, Canada, and various European and Asian nations, reaching 10 million overseas Filipinos. Features like International Bank Cash-In and GTravel simplify international transactions and travel experiences.

New Ways to Borrow and Pay

Borrow on the Spot and Tap To Pay enhance borrowing and commuting experiences, while Watch Pay, in partnership with Huawei, introduces the first smartwatch payment method in the Philippines.


GCash continues to push the boundaries of fintech innovation, offering secure, accessible, and cutting-edge financial solutions. Download the GCash app today from the Huawei App Gallery, Google Play Store, or the App Store and experience the future of fintech.

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