As the country gears up for change, ISLA LPG Corporation (ILC), the leading
LPG solutions company and owner of the brand Solane, launches an advocacy
campaign that aims to remind consumers of the importance of family and positive
Filipino values.
Drawing inspiration from the popular
Filipino expression, which in English means, “That’s how it should be… Rightly
so,” ISLA LPG launches the “Dapat Lang” campaign — a program
that emphasizes the importance of doing the right thing, for the family, for
others and society as a whole. The campaign also touches on the importance of
bringing back traditional Filipino values which have somehow been misplaced in
our high-technology, fast-paced, modern setting. These values include
commitment to the family, honesty, hard work, respect for others, and
integrity.
“As we prepare for the many changes
happening in our environment, we at ISLA LPG would like to remind everyone of
the Filipino values that define us as a people and to put importance on the
family, being a good neighbor and a valuable member of society,” said ILC-CEO Ruben Domingo. “Our new campaign reminds all of us — our consumers, employees,
and business partners — to do the right thing in everything we do, all the
time, wherever we are, in order to truly bring out positive change in all of
us.”
The advocacy campaign will be communicated
with various mediums — print and radio ads, social media, and online videos,
showcasing a mom cooking the best dishes for her family, an employee putting in
ample time at work, a chef preparing high-quality ingredients for his
customers, a manager catering to the needs of the client, the Solane Hatid
Bahay rider ensuring that LPG delivery is safe and on time.
As part of the Dapat Lang campaign, ISLA LPG is also launching a new website,
which outlines the various ways with which Solane stakeholders can live out the new campaign principle in their
everyday lives. The newly revamped site also features a blog that will serve as
a way for ISLA LPG to communicate directly with its consumers, especially moms.
The blog will feature quick and easy recipes and helpful and time-saving tips
on cooking for the family, keeping a safe environment at work and home, and
more.
For its part, ISLA LPG lives out the Dapat Lang campaign by doing what it
does best since the brand Solane was launched almost five years ago — provide
consumers with high-quality, safe, reliable LPG products.
“We value our consumers’ safety and we
ensure that it is our key priority,” said Mr. Domingo. “We also value our
customers’ trust by providing excellent products and services that are well
worth their family’s hard-earned money.”
Moreover, ISLA LPG offers Solane
Hatid-Bahay Service, an exclusive
service provided to Solane LPG residential customers. ISLA LPG’s well-trained riders conduct a
Weight Check in front of customers using calibrated portable weighing scales,
assuring households of value for their money. The Solane Hatid-Bahay riders
also perform the 7-Point Safety Check free of charge to help ensure the safety
of consumers and their families. This includes checking the surroundings,
o-ring, regulator, regulator and valve connection, hose, hose connection, and
flame quality.
Furthermore, ISLA LPG holds regular safety
seminars for its customers as well as to various communities nationwide. The
company’s employees and contractors follow strict compliance of safe LPG
handling and fire safety. Through this, ISLA LPG has achieved a significant
milestone of 13 million man hours without lost time injury.
This commitment to provide the best and
safe product and service is, needless to say, reinforced with the launch of the
company’s new advocacy campaign because as they say, Kapag LPG, Dapat Lang Solane!
To know more about the Dapat Lang campaign, visit Solane’s new website, www.solane.com.ph, and Facebook page, www.facebook.com/solane.ph.
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