Under Armour, the global leader in innovative performance
footwear, apparel and equipment has taken footwear innovation to the next
level. In March, the Brand introduced its first-ever 3D printed performance
trainer, the UA Architech. The UA Architech is a 360-degree performance
training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic
upper design that creates a “super-hybrid” trainer. This performance trainer
provides athletes with the ultimate stability and cushioning to take on the
most intense workouts, and it’s travelling all the way to Rio on the feet of
elite swimmer, Michael Phelps.
In addition to the state-of-the-art
technology and custom color design, Michael’s footwear features a personal
touch to provide an additional source of motivation as he heads into
competition. His 3-month old son, Boomer’s footprint is printed on the insole
of the shoe as a personal reminder that Boomer is with him every step and
stroke of the way.
The innovative 3D printed midsole of the
UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to
provide athletes with a shoe that not only gives a locked-in, supportive feel,
but also flexes and moves with the foot to provide a zero distractions
experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness
and comfort, and a thin rubber outsole for traction and you have Under Armour’s
most elite performance trainer.
A new color of the UA Architech will be
available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99,
was the first 3D printed performance trainer available to consumers. The first
color was available in March and sold out in under 20 minutes.
Under Armour also geared Michael up with
a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red,
white and blue colorway that also feature Boomer’s footprint. This innovative
running shoe delivers zero distractions with a seamless, zonal compression, 3D
knit upper and Under Armour Charged Cushioning. The limited edition color way
is available on UA.com.
To see a video about how the UA Architech
came to life click here and for hi res images of Michael Phelps’
custom shoes, please click here.
*Press Release*
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