Creating
a poster is one of the most challenging parts of moviemaking. After all, the
poster sums up the story and is considered the symbol of the film long after
the screenings. More than a marketing tool, the poster is likened to a precious
artwork.
Mike de Leon and his team purposely took their time
before coming up with the poster that would encompass the real spirit and
message of “Citizen Jake,” the director’s latest film. After much discussion
and deliberation with artist Tom Estrera
(who is also the movie’s editor), Direk Mike chose a rough black-and-white
sketch in ink and paper to be the design of the poster.
The said
image shows a profile of the main character Jake Herrera with a camera in hand
and a duffel bag on the shoulder. It shows Jake in work mode capturing the
world around him as events happen, as any sensible journalist would. Although
one cannot see Jake’s face, the subject looks transfixed at the image captured
on the lens.
There is
a story behind the drawing, specifically the noticeable splashy effects on the
middle to lower right portions. Actually, the blur was completely
unintentional. Tom reveals, “I placed the artwork out under the sun to let it
dry quicky. After a few minutes, it started drizzling.”
Tom had
momentarily forgotten about the drawing and by the time he came to retrieve it,
there was that huge spatter effect that kind of ruined everything. “(But) It
was a beautiful mess for me,” says the artist.
For
Direk Mike, the “final” drawing was nothing short of perfect. He describes it
this way, “It is a feel of something rough, unpredictable, unfinished, perhaps
even damaged that is the story of ‘Citizen Jake.’ Tom got it right for me.”
“Citizen
Jake” is a family drama-thriller that tells the story of Jake Herrera, a
journalist and an estranged son of a powerful Philippine Senator. Jake is
investigating the death of a young female student. The pursuit of justice leads
Jake to encounter the ills of Philippine society and test his personal values
and convictions.
Directed,
produced, and written by Mike de Leon, the screenplay is also credited to Atom Araullo and Noel Pascual. Cast includes Cherie
Gil, Dina Bonnevie, Adrian Alandy, Gabby Eigenmann, Max Collins,
Teroy Guzman, Nonie Buencamino, Lou Veloso,
Richard Quan, Allan Paule, Anna Luna, Victor Neri, Raquel Villavicencio, Nanding Josef, Ruby Ruiz, Elora Españo, Cholo Barretto, and features Atom Araullo as Jake Herrera.
Follow
Citizen Jake on Facebook, Instagram, and Twitter:
Official
Facebook Page: https://www.facebook.com/CitizenJakeFilm/
Official
Twitter: https://twitter.com/thecitizenjake
Official
Instagram: https://www.instagram.com/citizenjakefilm/
Rated
R13 without cuts by the MTRCB, catch CITIZEN JAKE in major cinemas nationwide
on May 23, exclusively distributed by Solar Pictures. For more details, follow
the official Facebook page @CitizenJakeFilm
and use the official hashtags #CitizenJake
and #CitizenJakeFilm.
Follow
Solar Pictures on Facebook, Twitter, and Instagram @solarpicturesPH.
*Press Release
**
No comments:
Post a Comment